10% of proceeds are donated to:
The Equal Justice Initiative is a non-profit organization, based in Montgomery, Alabama, that provides legal representation to prisoners who may have been wrongly convicted of crimes, poor prisoners without effective representation, and others who may have been denied a fair trial.
The National Association for the Advancement of Colored People is a civil rights organization in the United States, formed in 1909 as a bi-racial endeavor to advance justice for African Americans by a group including W. E. B. Du Bois, Mary White Ovington, Moorfield Storey and Ida B. Wells.
Campaign Zero is a project of the non-profit organization, WeTheProtesters. Funds donated to Campaign Zero support the analysis of policing practices across the country, research to identify effective solutions to end police violence, technical assistance to organizers leading police accountability campaigns and the development of model legislation and advocacy to end police violence nationwide.
Founded in 1920, the American Civil Liberties Union (ACLU) is a nonprofit, nonpartisan, multi-issue, 1.5 million+ member public interest organization devoted to protecting the civil liberties of all people in the United States. Recognized as the nation's premier public interest law firm, the ACLU works daily in courts, legislatures, and communities to defend and preserve the freedoms guaranteed by the U.S. Constitution.
We are taking deliberate action to end systematic racism and racial inequality in America. Thats why we've decided to donate proceeds to the following four initiatives: The Equal Justice Initiative, NAACP, Campaign Zero, and the American Civil Liberties Union. These Non-profit Organizations are working to secure the political, educational, social, and economic rights of all people and are on a mission to dismantle structures that uphold systematic racism. Join the Movement and support the cause by standing with us and raising awareness about our brand!